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New Media Group has been actively fulfilling corporate social responsibility. Recently it has just cooperated with Youth Outreach, a non-profit making charity which provides one-stop crisis intervention service to teenagers who run away because of personal and family problems. New Monday, a magazine under the Group, published 3 issues of coverage of Youth Outreach to help it gain publicity and raise public attention to adolescent problems. Besides the tailor-made coverage, the Group also co-organized "3 on 3 Basketball Competition" with Youth Outreach on 15 March (Sunday) to further promote Youth Outreach's services.
New Media Group staff formed 4 teams to compete with representatives from Youth Outreach. EEG artistes Deep Ng and Don Li and EEG Channel anchor Low Man Chung also participated in the event and painted graffiti with Youth Outreach members. We believe with numerous spectators and media coverage, services of Youth Outreach are further promoted. Embracing Emperor Group's mission: "From the community, To the community", New Media Group will continue to contribute to the community.