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20 volunteers from Emperor Group helped to raise fund for Hong Kong Seeing Eye Dog Services at fitfort, one of the Group’s shopping malls in North Point from October 24 to 25, 2015. They explained to passers-by how guides dogs expand social circles of the blind and how they should be treated by the public. Volunteers also put on a jumble sale as well as invited passers-by to take photos with guide dogs upon donation. A total of over HK$40,000 was raised, which would be used as guide dog training expenses.