On 15^th of June 2023, Swiss luxury watch brand Tudor and Emperor Watch & Jewellery joined forces to unveil the upgraded Tudor boutique store in Beijing's Xin Dong'an Plaza (apm). Situated in the prestigious Wangfujing shopping district, the store boasts a sleek and minimalist design. The brand's iconic red, black and white color scheme is interpreted through rich geometric shapes, injecting vibrancy into the sophisticated tones and creating Tudor's unique style image. The newly upgraded boutique store further emphasizes Tudor's daring and individualistic image, enhancing brand recognition and incorporating more interactive designs to captivate people's attention to watch details. This partnership between the two esteemed brands not only enhances their market influence and competitiveness but also leverages the advantageous location in the Wangfujing shopping district to attract more attention, highlighting the strategic significance of the store's future development.

To create a more relaxed and friendly atmosphere for the interaction, the Tudor boutique store incorporates the brand ambassadors' adventurous life attitudes and legendary experiences into the entire shopping experience. For the first time, a coffee bar and reading area are introduced in-store, providing consumers with a comfortable and cozy space. The store features various interactive experience installations, including the only interactive screen in China that comprehensively introduces the "Tudor's 60-Year Diving Journey" and the "Frogman" model, which is only visible in selected stores. Additionally, a bronze interactive experience area allows visitors to closely understand the step-by-step process of bronze material, from raw copper blocks to forming watch cases, providing an up-close experience of Tudor's craftsmanship.

On the day of the event, acclaimed actress Cya Liu, Mr. Hans-Peter Bouvard, General Manager of Rolex Shanghai Beijing Branch, Mr. Raymond Law, Brand Manager of Tudor, Ms. Cindy Yeung, Chairperson of Emperor Watch & Jewellery, and Mr. He Xu, General Director of Emperor Watch & Jewellery China Mainland, were invited to attend the store's ribbon-cutting ceremony. They witnessed this glorious moment and personally experienced Tudor's unique splendor and exceptional quality, appreciating the exquisite watchmaking craftsmanship.

Ms. Cya Liu, the Hong Kong Film Awards -winning actress, wore a Tudor Black Bay Ceramic model at the event and expressed her honor to be invited: "I am very honored to be invited to the Tudor event and personally experience the exploration and daring spirit conveyed by Tudor. Each timepiece has profound design connotations and exquisite watchmaking craftsmanship. This event has allowed me to gain a deeper understanding of Tudor. It is not only an embodiment of classics but also the daring spirit imbued in each piece that resonates with deep emotional meanings. This is something I greatly admire and appreciate."

Ms. Cindy Yeung, Chairperson of Emperor Watch & Jewellery, stated in an interview: "The collaboration between Tudor and Emperor Watch & Jewellery in organizing this event in Beijing holds profound significance. It not only showcases the brand's outstanding strength in the watchmaking field but also provides consumers with diverse choices. In the future, Emperor Group will continue to promote the entry of more excellent brands into the mainland market to meet consumers' fashion and quality demands."

As a pioneer in men's diving watches, Tudor has always been innovative and highly trusted by professionals. The event highlighted the new Tudor Black Bay Fifty-Four model, featuring a 37mm case, Tudor's in-house MT5400 movement, a water resistance of up to 200 meters, and various strap styles paired with the T-fit quick-adjust system, allowing for an 8mm adjustment length for convenience and practicality. It pays homage to Tudor's first diving watch introduced in 1954, reinterpreting its historical charm with modern aesthetics and craftsmanship.

Over the years, Tudor has left a deep impression on many watch enthusiasts with its distinctive image, unique style, and exceptional quality, showcasing the brand's "Born to Dare" philosophy in numerous challenges and innovations. Emperor Watch & Jewellery has also become an extraordinary high-end consumer brand, representing top watch brands from multiple countries and achieving remarkable success with its self-created jewelry retail brand. The partnership between Tudor and Emperor Watch & Jewellery deepens cooperation, leveraging their respective strengths for mutual benefits and wins. It will also facilitate further exchanges in various fields and markets, bringing consumers more high-quality products and services, and promoting the healthy development of the industry.