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From 1990s onwards, Emperor Group gradually expanded its business into cultural and creative industry with the setup of Emperor Entertainment Group, Emperor Motion Pictures Group and Emperor Cinemas Group. The major businesses of Emperor Entertainment Group include production and distribution of music publishing, talent management and concert production , etc. Emperor Motion Pictures Group focuses on the production, sales and distribution of quality motion pictures. It has since grown into a leading player in the production and distribution arena with one of the most attractive film slates in the film industry. Emperor Cinemas Group includes two major cinema brands, namely Emperor Cinemas and Hong Kong label Emperor Cinemas. In 2017, Emperor Culture Group Limited (Stock code: 491) was established and listed on the Main Board of Hong Kong Exchanges and Clearing Limited.