Media Centre

2017/01/19
Emperor Group and 360 Financial Group Signed Strategic Cooperation Agreement

On January 19, 2017, Emperor Group and the intergraded Internet financial services group, 360 Financial, have reached an agreement regarding the continuous development of the financial industry in China. Under the framework of national laws, regulations and policies, and in accordance with “CEPA” (The Mainland and Hong Kong Closer Economic Partnership Arrangement), Mr. Michael Yeung, Chief Executive Officer of Emperor Financial Services Group, and Mr. Lu Defu, Vice President of 360 Financial Group and co-founder of Nicaifu, jointly signed the “Emperor Group and 360 Financial Group Strategic Cooperation Framework Agreement” in Hong Kong.

This is the first cooperation between Emperor Group and 360 Financial Group, with the aim of joining efforts for in-depth cooperation in the aspects of financial product development, innovative investment consulting services, overseas securities account opening and gold and jewellery, etc. The two parties will go hand in hand and create a brighter future through strategic cooperation.

With this partnership, Emperor Financial International, one of the Group's eight core businesses, will leverage 360 Financial Group's abundant user resources and big data analytics to enhance its information technology capabilities, in order to create a more secure and efficient financial information platform, creating greater values and providing professional investment services for investors. Since its entry into the mainland market, with a thorough understanding of the international market and years of experience in financial services, along with the solid foundation and reliable financial products, Emperor Financial International has been working hard to meet the needs of the customers in Greater China for many years by providing quality precious metal trading and financial investment consulting services. It is expected that 360 Financial Group’s vast number of customers will be interested in Emperor Financial International’s products. Through 360 Financial Group's strong service platform and customer traffic, together with precision marketing and conversion marketing, it could further enrich the investment experience for both parties.

As the only authorized Internet financial service platform of Qihoo 360, 360 Financial Group has more than 10 million registered users. Qihoo 360 is China's leading Internet and mobile security products and services provider. In reference with number of users, 360 is China's largest Internet security company, which hits 600 million users with 96.6% market penetration rate. It is also China's largest and one of the world's top three mobile security companies, which reaches nearly 800 million users with approximately 70% market penetration rate. Meanwhile, it is China's largest browser company, with 400 million active users and over 70% market penetration rate. The number of enterprise security software users has reached more than 1 million, covering tens of millions of terminals.

Both Emperor Group and 360 Financial Group have leading business standards and solid company reputation. They have a lot in common, especially the pursuit for quality customer services. They will deepen their cooperation in the future and explore more innovative cooperation models, in a bid to deliver more diversified, professional and digital Internet financial investment experience for investors.