Media Centre

Emperor Group Centre optimizes its tenant mix

Emperor International Holdings Limited (“Emperor International”) (Stock code: 163) today introduced to the media 5 new Emperor Group Centre tenants: Asiania Restaurant, Neway Karaoke, MOS Burger, as well as 2 dessert stores OPPS! and Panna. 

Developed by Emperor International, Emperor Group Centre is an office tower with a 6-level shopping mall. Ever since its establishment in 1994, the building has been well recognized as a landmark in the heart of Wanchai, a district currently being geared up for a new round of fast development with the many reconstruction and revitalizing projects going on, as well as the new MTR railway line Shatin to Central Link on the way. Its tenant mix has been continuously being optimized to capitalize on such trend and recently highlighted with the new five in particular. Together with one existing tenant Emperor Watch and Jewellery which has expanded its shop, the five new names, ranging from traditionally well-known brands to modern chic labels, help to present a new image of Emperor Group Centre as a grand mix of classic and contemporary, perfectly echoing the unique character of Wanchai.

Other than Emperor Group Centre, Emperor International also gave some updates on the rest of its retail properties. Executive Director Mr. Donald Cheung said, “The retail rental businesses on Russell Street Causeway Bay are hot these few months. We have seen not only world renowned brands move in but also significant deals be completed. As the second biggest landlord of ground-floor shop spaces on Russell Street, we are busy preparing for a new move and your attention would be highly appreciated.”

One of the most significant projects of Emperor International on Russell Street in recent years is the en bloc of Nos. 22-24, which will be re-built to a four-storey retail building after a long-term preparation ever since it was acquired in 2011. Construction works are in full swing while the search for potential tenants is also going on. The property is undoubtedly an upcoming centre of attention that will further increase the rental income of Emperor International. Besides, shopping mall at No. 8 is getting ready to welcome two new tenants on the first and third floor: Sa Sa Cosmetics and a high-end service institution, both will be open at the end of this year. 

Causeway Bay has surpassed Fifth Avenue New York and Avenue des Champs-Élysées Paris and become the world’s costliest retail location (according to Cushman & Wakefield Annual Report 2012), especially Russell Street, which stands out from its own kind and attracts world-class retail brands.