Media Centre

2014/04/3
Emperor Bullion TVC “Think Big” Wins “My Favorite TVC Campaign” Gold Award at “Best of the Best Awards 2013”

Featuring award winning actor Nick Cheung Ka-fai, last year’s Emperor Bullion TV commercial “Think Big” won “My Favorite TVC Campaign” Gold Award at “Best of the Best Awards 2013” from the outdoor media company JCDecaux.

The extremely well-received TV commercial was voted to win “My Favorite TVC Campaign” Gold Award, outrunning more than 20 competitors of international and local well-known brand names. It showed our high reputation both in the industry and with the general public. On the other hand, Emperor Bullion earlier appointed the market research company Cimigo to survey the effectiveness of the TV commercial. The result indicated that the brand awareness had been improved by 50% ever since the launch of the TV commercial, while 46% of the interviewees had expressed interests in our products and services. 

Mr. Michael Yeung, managing director of Emperor Financial Services Group said, “Both Emperor Bullion and Emperor Financial Services Group are very glad. The award assures us that our marketing strategy, reinforcing our corporate image with renowned Asian movie star Nick Cheung Ka-fai, is a success. This year we will go on with comprehensive marketing strategies, advertising our products and services on various media platforms to approach target clients.”