Media Centre

Emperor Group’s First Launching Event of Emperor Group Centre in Beijing

(Beijing – 11 June 2015) Emperor Group today first introduced to the market its prime project, Emperor Group Centre, a Grade-A retail and office tower located on Chang’An Avenue in Beijing. Upon completion, the Group’s PRC headquarters will move into this new landmark building along the prominent street of the capital city.

Historical Step onto Chang’An Avenue with a Brand New Commercial Concept

Mr. Donald Cheung, Executive Director of Emperor International Holdings Limited, a subsidiary of Emperor Group, expressed his view in the launching event that the project symbolized a significant step of the Group’s steady development in China. “Emperor Group Centre, as an outstanding architecture in the new era in Beijing, will play a role in aspects of urban planning, landscape design, architectural design and environmental awareness, etc.” Mr. Cheung said.

Mr. Cheung continued, “We aim at providing the public a unique urban experience in Emperor Group Centre. The roof garden does not only offer a desired area for gatherings, decision-making, social activities and leisure, but also serves as an urban oasis in the building. Dedicated attention has been given to daylighting, ventilation, public area design, circulating water treatment and electrical apparatus installation, to offer our customers an environmentally-friendly and comfortable environment.

Emperor Cinemas – the New Comer in Beijing CBD

Mr. Albert Lee, Chief Executive Officer of Emperor Motion Pictures, and Christie, the artiste from Emperor Entertainment Group, were also invited to the event. Mr. Lee said, “This is the first Emperor Cinemas entering the city of Beijing. This location on Chang’An Avenue is right at the heart of the city’s Central Business District, bearing a unique and historical meaning. Being part of the CBD skyline is truly a rare and precious privilege of us. In addition, Emperor Group Centre is highly accessible which will be beneficial to our business.”

Mr. Lee continued, “Emperor Cinemas offers some 6,700 square meters with 10 screens plus an IMAX theatre, providing more than 1,000 seats. Beijing movie-lovers will be able to enjoy a brand new audio-visual experience with our IMAX, 4DX, D-BOX and Dolby Atmos systems.”

The Ultimate Treasure on Chang’An Avenue with Priceless Location

Emperor Group Centre stands at the magnificent Chang’An Avenue in Beijing and is within easy reach of the city’s most exclusive shopping centres, Grade-A office buildings, 5-star hotels and high-end apartments. Foreign embassies abound in this vicinity. With a seamless transportation link to Yong’Anli Station on Metro Line 1 and a five-minute walk to Jianguomen Station on Line 2, the Centre offers efficient and convenient access to all forms of transportation.

Emperor Group Centre is located on Yong’Anli, Jianguomenwai Avenue, Chaoyang District. It will be developed into a 120-metre tall Grade-A office tower with a gross floor area of approximately 1,000,000 square metres, of which 47,000 square metres and 22,000 square metres are designated for 20-level office space and 6-level retail and entertainment space respectively. As an integral part of the Beijing CBD, it offers the city’s most exclusive business opportunities and valuable corporate investments.