Media Centre

2015/12/7
Lease Signing Ceremony of Emperor Group Centre & Emperor Cinemas

Emperor Cinemas’ First Debut in Beijing

The Lease Signing Ceremony of Emperor Group Centre & Emperor Cinemas was held in Beijing Hong Kong Jockey Club Clubhouse on 2 December 2015. Mr. Alex Yeung, Corporate Executive of Emperor Group, Mr. Donald Cheung, Executive Director of Emperor International Holdings Limited and Mr. Albert Lee, Chief Executive Officer of Emperor Motion Pictures attended the ceremony together with Ms. Gillian Chung, artiste from Emperor Entertainment Group, as the special guest.

Mr. Donald Cheung, Executive Director of Emperor International Holdings Limited said, “We are very happy to have Emperor Cinemas as our first retail tenant of Emperor Group Centre in Beijing. Cinema is always an important component in the retail section. It does not only give an artistic and cultural touch to the shopping mall, but also strengthens the synergy effect driven by shops, restaurants, entertainment and leisure sections. Currently we are open for leasing, expecting more tenants from different industries in the near future.”

Emperor Cinemas, the Ideal Cinema in Directors’ Eyes

Mr. Albert Lee, Chief Executive Officer of Emperor Motion Pictures said, “This is the first Emperor Cinemas entering the city of Beijing. We are very honoured that the cinema will be located right at the heart of the city’s Central Business District, on Chang’An Avenue, bearing a unique and historical meaning. Being part of the CBD skyline, Emperor Cinemas is highly accessible which will be beneficial to our business.”

Mr. Lee continued, “Emperor Motion Pictures, as part of the film industry, owns 15 years of experience in film production and distribution. We have produced a lot of popular, high grossing films. Being a film maker ourselves enables us to understand thoroughly what directors want from a cinema. Therefore, we are going to turn Emperor Cinemas into a perfection in directors’ eyes and give them an ideal platform to deliver their messages in the exact way they have in mind. I believe this is where our strength lies.

Emperor Cinemas, the Ideal Cinema in Directors’ Eyes

Mr. Albert Lee, Chief Executive Officer of Emperor Motion Pictures said, “This is the first Emperor Cinemas entering the city of Beijing. We are very honoured that the cinema will be located right at the heart of the city’s Central Business District, on Chang’An Avenue, bearing a unique and historical meaning. Being part of the CBD skyline, Emperor Cinemas is highly accessible which will be beneficial to our business.”

Mr. Lee continued, “Emperor Motion Pictures, as part of the film industry, owns 15 years of experience in film production and distribution. We have produced a lot of popular, high grossing films. Being a film maker ourselves enables us to understand thoroughly what directors want from a cinema. Therefore, we are going to turn Emperor Cinemas into a perfection in directors’ eyes and give them an ideal platform to deliver their messages in the exact way they have in mind. I believe this is where our strength lies.”

Emperor Cinemas Drives Visitors Traffic Effectively

Ms. Gillian Chung, artiste from Emperor Entertainment Group, was also invited and she expressed her excitement as a big film lover, “With IMAX, 4DX, D-BOX and Dolby Atmos systems, Emperor Cinemas offers the most advanced technology and equipment for film lovers to enjoy. In the future, film first screenings will also be held in Emperor Group Centre. This place will definitely become a popular spot in the capital city.”

Cinema composes one of the most crucial sections in the retail businesses along with shopping, dining, entertainment and leisure facilities. This new film culture merges smoothly into the modern shopping lifestyle nowadays. Emperor Cinemas increases traffic, draws popularity and boosts spending in Emperor Group Centre effectively. Emperor Cinemas offers 10 screens, with more than 1,000 seats. Beijing film lovers will be able to enjoy a brand new audio-visual experience in a total brand new theatre environment combined with the screening needs of everyone.

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